Free Practice Tool
Patient Acquisition Cost Calculator
Divide your acquisition spend by the new patients it's attributed to, for a defined matching period.
What this answers:
- What did it cost, on average, to acquire each new patient over a period?
Decide what counts as "acquisition spend" (marketing only, or marketing plus staff/agency time) before entering a number, and use the same period for spend and new patients. Attribution here does not prove causation.
Cost per acquired patient
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How it's calculated
PAC = acquisition spend / new attributable patients
Worked example
$5,000 spend, 50 new patients: 5,000 ÷ 50 = $100 per patient.
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